The JAR Group is a data-driven digital strategy agency. The JAR Group is a small team, so I wore many hats, giving me a broad understanding of digital strategy planning. I learned how to work in a collaborative environment, and build consensus within the team to deliver the best results for our clients.
My day-to-day included the following:
• Created full-scale digital marketing strategies and tactics for existing and prospective clients that increase revenue
• Reported on revenues, site, paid media, and social media performance using AdWords, DoubleClick, Facebook, Hootsuite, and Google Analytics, among others
• Managed and optimized paid social media campaigns
• Wrote, edited, and coordinated distribution of social media and email campaigns
• Maintained day-to-day relationship with clients by managing status calls, meeting agendas, client reports, and internal project management
Previous Title: Junior Strategist + Account Coordinator